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Sales Enablement for Dealer Sales

G2 and Capterra star ratings from users
Equip your dealer network with the knowledge and tools they need to confidently sell your products, ensuring consistent messaging, faster time-to-market, and better results.

Dealer Sales Enablement

Educate Dealers, Accelerate Sales

Sales process
Simplified Content Management
Product marketing and sales training teams can quickly update materials and deliver tailored training for dealers with ease.
Single source of truth
Easy Access to Sales Content
Provide your dealers with instant, easy access to accurate, up-to-date sales materials, all in one place and available on any device.
Sales and marketing collaboration
Buyer Engagement

Provide dealer sellers with the resources they need for impactful buyer engagement and seamless content sharing.

Sales training
Onboarding and Training Dealers
Ensure continuous onboarding of new dealers and training on products, services, and sales tactics with lessons and sales materials.
Notifications
Effective Communication
Keep your dealer network informed and sales-ready with clear, targeted, and effective communication.
Analytics
Actionable Analytics
Measure and analyze your dealers’ actions, content usage, and impact. Track buyer signals to ensure they act at the right moment.

Best Practices to Empower Your Dealers and Partners to Sell

Partner/dealer sales enablement is a strategic approach designed to equip external dealers and partners with the tools, resources, and knowledge they need to sell your products or services effectively. Learn best practices for supporting your network in selling your products effectively.

Partner Enablement Guide

"After three years, Showell has become our main hub of information and allowed us to overcome the big challenge of reaching our extensive dealer network. It’s a must-have for Kubota."

Gianni Dobelli
Product Marketing Manager, Kubota

Kubota dealer enablement case study

Frequently Asked Questions

Here we have put together some commonly asked questions from executives, but we would be delighted to schedule a call with you for more detailed answers.

We already have an extranet (or similar) where the sales content is available. Why should we use Showell?

An extranet offers basic, static access to content, but Showell goes beyond that by providing a centralized, dynamic, and interactive platform specifically designed for sales enablement. With Showell, your dealers get access to a branded sales app that delivers up-to-date materials, advanced search capabilities (including AI-powered search), offline access, and powerful tools for sharing and presenting content seamlessly.

Showell also includes analytics to track content usage and buyer engagement, giving you actionable insights to optimize your sales strategies and performance.

Best of all, Showell handles system maintenance for you, so you can focus entirely on creating and managing impactful content.

What learning features does Showell provide us?

Showell offers a comprehensive suite of learning features to enhance dealer education. You can easily upload and organize training materials, product guides, and tutorials in a user-friendly format, accessible anytime, on any device.

Additionally, Showell includes a built-in learning management system (LMS) that provides courses, lessons, and quizzes, along with progress tracking. This ensures your dealer network stays informed, engaged, and fully prepared to sell effectively.

Product Spotlight: Learning Management System (LMS)

Our dealers often have many different questions. Can Showell help answer them?

Yes, Showell includes an AI-powered search designed to answer any questions your dealers might have about your products, services, or business. The AI is trained using your materials, enabling users to ask natural-language questions and receive clear, accurate answers.

Instead of searching through dozens of documents, dealers can rely on the AI to quickly find relevant information and provide direct responses, along with links to supporting documents. This ensures your dealers always have the answers they need, saving time and improving efficiency.

Product Spotlight: AI-powered Search

How does Showell help reduce time-to-market for new product launches?

Showell streamlines communication and content distribution, ensuring your dealer network has instant access to the latest product materials, training, and updates. This eliminates delays in sharing information and equips your dealers to start selling new products immediately after launch, reducing time-to-market and giving you a competitive edge.

Hear what Kubota says about how Showell has accelerated their time-to-market

Can Showell track how dealers use sales materials and engage with buyers?

Yes, Showell provides detailed analytics to track how your dealers interact with sales content. You can see which materials are accessed, how they are used, and their impact on buyer engagement. This insight allows you to identify what’s working, optimize resources, and provide targeted support to your dealer network.

Is Showell compatible with our existing tools and systems?

Absolutely. Showell is designed to integrate seamlessly with your existing tools and systems, including CRMs, content management platforms (DAM), and product information management (PIM) systems. This ensures a smooth transition and a unified experience for your dealer network, reducing friction and increasing efficiency.

More about integrations

Dive Deeper into Sales Enablement

Why not take a more detailed look into what Showell and the world of sales enablement have to offer. Discover actionable tips and insights below.

"We've had Increase in Sales."

“We've got everything we need in Showell. We have had an increase in sales because we have better-prepared salespeople on the front line"

Global information director
Scott D.Global Information Director