Managing and updating a bunch of sales materials, presentations, and proposals is never easy. We’ve all put in the time and effort to create great content, only to have trouble finding it when it really counts.
That’s where Showell steps in, offering a sleek, professional, and easy-to-use sales enablement solution that we rely on every day. In this post, we’re excited to share the top features that both we and our customers love, straight from the people who know Showell best.
Get ready to see what makes Showell truly stand out!
Our Top 10 Picks:
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1. Sales Content Library: All content in one place |
1. Sales Content Library
Showell, along with the concept of Sales Enablement, is centered around a centralized sales content library. This core idea drives nearly every feature and workflow within Showell.
Why is centralized content management so crucial? Numerous studies reveal that salespeople often struggle to find relevant, up-to-date materials when they need them most, leading to wasted hours and a less-than-optimal sales process.
Showell streamlines this by making it easy to manage, organize, and, most importantly, ensure that sales teams can quickly access and utilize the right content at the right time.
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Aleksi Niemi, Chief Revenue Officer, Showell |
Showell offers powerful features for managing content across multiple regions and controlling who can access or retrieve data from sources like SharePoint or DAM systems. Despite its advanced capabilities, Showell remains intuitive and enjoyable to use.
2. Branded Theme (Showell home page)
When we talk about a branded home page (or home screen) in Showell, it's really about making the platform truly work for your team. By setting up a home page that aligns with your brand, you’re not just customizing the look, but you’re making it easier for your team to find and use the content that matters most.
Branding is more than just a flashy feature; it's more about practicality. When your sales team feels at home in the app, they can work more efficiently and confidently, leading to better outcomes.
This boosts user adoption and makes Showell a more effective tool for your business. Showell's sales app looks and feels truly yours so that your team can focus on what they do best.
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Nana Katajainen, Sales & Marketing Specialist, Showell |
3. AI-Powered Content Search
Don't wast time scrolling through endless folders! Showell’s AI-powered search allows you to quickly and easily locate the right materials in seconds, transforming how you access information.
This advanced search goes beyond simply matching words in file titles.
You can search by file type, keyword tags, and it even delves deep into the content itself, making it possible to find that specific document you vaguely remember, even if the title escapes you.
But there's more. With the new conversational AI search, you can now find exactly what you need by simply asking a question in natural language. Whether you’re searching for a specific statistic, or just need an overview on a topic, the AI understands your query, finds the most relevant answers, and presents the information in plain text.
Plus, it provides the relevant files for further reading, presenting, or sharing. This powerful tool works seamlessly in any language, ensuring that you can effortlessly find and access the materials you need, no matter how you ask for them.
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Corbin Wahl, Account Executive, Showell |
With Showell’s comprehensive and intuitive search functionality, you’re always prepared with the most relevant materials, eliminating the stress of last-minute scrambling.
4. Presenting: Offline and Online
At Showell, we know that smooth, intuitive presentations are crucial for every sales team, whether they’re meeting clients online or in person. That’s why we’ve designed Showell to make presenting effortless in any setting.
With Showell, you can access all your sales materials from any device, even offline, without switching between different software. Everything loads instantly, letting you quickly navigate to relevant content or highlight key points with zooming and annotation. Our goal is to help you deliver seamless presentations that leave a lasting impression, whether at a trade show, during client visits, or in virtual meetings.
We believe that when presenting is effortless and possible in every situation, sales teams can focus on what really matters: connecting with their audience and driving results.
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Noah Greenwood, Senior Account Executive, Showell |
5. Tailoring Presentations
Showell empowers sales teams to create tailored presentations that resonate with each prospect. The “My Presentation” feature allows users to handpick content, including individual slides, to craft a personalized, coherent package.
These presentations can be easily modified, automatically updating when content changes. Whether in virtual meetings or face-to-face, sellers can confidently present and share their customized content through Showell’s Digital Sales Room.
With Slide Designer add-on, users can further customize their presentations, adding editable slides for a truly unique and relevant touch.
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Sunit Oak, Customer Success Manager, Showell |
Sales reps typically spend 30 minutes to a few hours tailoring presentations, but with Showell, this process is streamlined, allowing them to create personalized content much faster. Showell’s “My Presentation” feature not only saves time a lot of sales reps' valuable time but also ensures that every presentation is relevant and on-brand.
6. Sharing via Digital Sales Room
We’ve all been there: after a great sales meeting, you’re eager to send follow-up materials, but the process of gathering files, crafting presentations, and dealing with email limitations can be a real hassle, not to mention the mess when you need to update something afterward.
Showell’s Digital Sales Room (DSR) is a must-have for sales teams who need to share content in a secure, controlled, and convenient manner at any point during the sales journey or afterward. It eliminates all that frustration by providing a secure, branded microsite—a mini hub—where you can easily organize, manage, and share personalized content with your prospects. Everything they need is in one place, accessible with a single link, so no more messy email attachments or file size worries.
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Ben David, Account Executive, Showell |
With Digital Sales Room, content is automatically kept up-to-date, allowing you to focus on the conversation rather than logistics. It’s also more visual and engaging for the client, making the experience feel seamless and professional.
7. Share Engagement Tracking
Digital Sales Room's share tracking is a powerful feature that keeps you informed and helps you stay one step ahead in your sales process. With this feature, sales reps are instantly notified when a recipient opens the shared content and detailed analytics reveal which documents or slides were viewed, for how long and by whom.
That gives your sellers invaluable insights into what interests your prospects and clients the most. You even know if the recipient has forwarded the share to someone else in their organization!
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Sunit Oak, Customer Success Manager, Showell |
Share tracking data allows you to tailor and time your follow-ups based on actual engagement, ensuring you focus on the leads that show genuine interest. By understanding which content resonates most, you can have more targeted and effective conversations, ultimately increasing your chances of closing the deal.
Share tracking is a huge step forward from blindly sending emails with attachments. Without it you never know where shared files end up and how they’re being viewed, or by whom.
8. Analytics: Content and User Activity
Showell Analytics provides valuable insights into both seller activity and buyer engagement, ensuring you have an effective sales enablement process in place. By tracking how content is used in sales, you can identify which materials are most effective in various scenarios and how strategically they are being utilized.
This allows you to optimize your content for maximum impact. With this data-driven approach, you can focus on materials that capture genuine buyer interest and boost your sales efforts.
Additionally, Showell Analytics offers visibility into your sales team’s activity levels, helping you see the bigger picture of their performance. This insight can reveal areas where more training or guidance may be needed, ensuring your team is fully equipped to succeed.
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Sami Suni, CEO, Showell |
9. Smart and Interactive Content
Showell goes beyond basic presentations with its “Smart Sales Tools,” elevating your sales process and adding a layer of sophistication.
What are these Smart Sales Tools? The possibilities are nearly limitless, but some of the most popular examples include lead capture forms, inspection reports, customer feedback surveys, and visually engaging content like 3D product configurators, 360-degree images, animated product tours, and ROI calculators.
These tools simplify the sales process, enhance the customer experience, and help ensure accurate quotes, ultimately leading to a shorter sales cycle.
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Taru Takala, Head of Customer Success, Showell |
10. Learning and Training (LMS)
Coming in the fall of 2024 as a beta release and officially launching in early 2025, the Learning and Training feature (LMS) is one that we’ve been eagerly anticipating, along with many of our customers.
This new addition extends Showell’s capabilities by providing a platform for training salespeople, internal teams, and external dealers, ensuring that everyone has the knowledge, argumentation, and skills needed to sell products and services effectively.
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Timothy D'hondt, Customer Support Manager, Showell |
The LMS feature brings courses, lessons, and quizzes directly into Showell. For instance, when launching a new product, you can create a course and link relevant content to it. Salespeople taking the course will learn all about the new product, with quizzes to ensure they’ve grasped the essential details. The LMS also makes it easy to track course participation and success, so you can be confident that your team is well-prepared to drive sales.
Just like love, sales can be a battlefield. You need the right tools to navigate the chaos, close deals faster, and leave your competition in the dust.
Showell isn't just another content repository – it's a comprehensive sales enablement powerhouse that equips you from start to finish. We've explored a mere twelve of Showell's most-loved features, but there's a treasure trove waiting to be discovered.
Showell has constantly evolved, not only to adapt to the needs of a modern salesperson, but also because of your important feedback and the love you've shown our product. Showell 10 is faster, easier, and even more intuitive, taking all the heavy lifting off your sellers' shoulders, leaving them free to focus on what they do best: selling.
Book a demo with us or try Showell Free, and watch as you grow to love these features yourself.
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