For sales professionals and leaders aiming to stay ahead, a B2B sales training program can provide the competitive edge you need.
This curated list of free sales courses will help you connect with clients, and improve your overall sales performance. Dive in to find flexible, impactful sales training tailored to support your professional growth.
Navigate to the courses here:
Top 9 Free B2B Sales Training Programs
These nine free B2B sales training courses provide you with flexible, learn-at-your-own-pace options to improve your sales skills without any time restrictions or costs. To get the most out of these resources, it’s helpful to identifying where your team needs B2B sales training for a more targeted approach.
Each course is designed for today’s sales professionals, offering practical insights and essential techniques to drive results in B2B sales. You can complete them at a pace that suits you, accessing valuable knowledge and certifications that can boost your career. Let’s dive in!
1. CourseEra: How to Sell: An Overview of Fundamental Selling Techniques
How to Sell: An Overview of Fundamental Selling Techniques provides aspiring and new sales professionals with a solid foundation in essential selling techniques.
You'll learn the full sales process—from lead generation to closing—along with skills to handle objections confidently, keep sales conversations on track, and use listening and questioning to uncover customer needs and present persuasive solutions.
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🤔 Who is this for? This course is ideal for new sales professionals who want to build their skills in the sales process, engage effectively in cold calling, overcome objections, and apply proven strategies to close deals. It’s designed to offer practical skills that can be put into practice immediately. 📖 How?
👍 Why this course? This course strengthens foundational selling skills, builds confidence in high-stakes conversations, and enhances the ability to close deals by mastering key sales techniques. |
2. Snovio Academy: Cold Emailing for B2B Sales Course
Snovio Academy: Cold Emailing for B2B Sales equips you with essential skills to create, manage, and execute successful cold email campaigns that drive B2B sales growth.
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🤔 Who is this for? This course is ideal for sales representatives, team leads, marketing specialists, and anyone looking to boost sales through effective cold emailing. It covers both fundamental and advanced techniques to help you turn cold outreach into conversions. 📖 How?
👍 Why this course? This course helps sales professionals enhance their outreach efforts, engage prospects more effectively, and secure more meetings and conversions using proven cold email strategies. |
3. HubSpot: Inbound Sales Certification Course
Hubspot’s Inbound Sales Certification Course foundational course teaches you how to effectively attract and engage the right buyers through a personalized approach. You'll learn strategies for identifying ideal prospects, tailoring your outreach to connect meaningfully, and delivering compelling, customized sales presentations that drive results.
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🤔 Who is this for? This course is perfect for sales professionals who want to identify active buyers, understand their needs, and personalize outreach to drive purchase decisions. It’s also suited for those aiming to create and deliver customized sales presentations that resonate with their buyers. 📖 How?
👍 Why this course? This course offers practical guidance on using inbound sales to connect with different types of buyers. It helps you find valuable prospects, have meaningful conversations, and lead them toward closing deals. It's ideal for anyone wanting to make a real impact on sales through focused, personalized interactions. |
4. HubSpot: Frictionless Sales Course: Learn How to Remove Friction From Your Sales Organization
HubSpot Academy's Frictionless Sales Course offers a clear framework for reducing barriers in the sales process and creating a customer-centered approach. You’ll learn how to implement the frictionless selling model, align your team with target buyers, and foster a culture of continuous learning to maximize selling time and effectiveness.
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🤔 Who is this for? This course is ideal for sales and marketing managers who want to identify and remove sales obstacles, implement impactful sales enablement strategies, and utilize the flywheel model to drive sustainable growth. 📖 How?
👍 Why this course? This course empowers sales leaders to optimize their team’s performance through effective sales enablement, ensuring alignment with customer-focused strategies and creating a streamlined sales process for long-term success. |
5. Salesforce: Sales and CRM Overview Course
Sales and CRM Overview course is a component of Salesforce's comprehensive Salesforce Sales Operations Professional Certification program. It introduces sales professionals and newcomers to core CRM concepts, providing a strong foundation in sales processes and CRM applications to drive sales success.
Covering essential Salesforce functionalities like data management and sales pipeline organization, this course helps learners harness CRM systems to support business growth and streamline operations.
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🤔 Who is this for? This course is ideal for sales professionals seeking foundational skills in Salesforce and a clear understanding of how CRM tools enhance the sales process. 📖 How?
👍 Why this course? This course is perfect for sales professionals, especially those new to CRM or Salesforce, looking to build skills in customer relationship management, navigate Salesforce's Sales Cloud, and leverage CRM insights to boost sales effectiveness. |
6. FIA’s Sales Strategy Course
Fundação Instituto de Administração’s Sales Strategy course, part of their Strategic Sales Management Specialization, equips sales professionals and leaders with a strategic approach to sales planning. Learners gain skills in intelligence analysis and competitive assessment, enabling them to make data-driven decisions that align sales activities with corporate goals.
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🤔 Who is this for? This course is ideal for sales leaders and professionals moving into management roles who want to use analytical frameworks to improve sales planning, align with company strategies, and drive value through informed decision-making. 📖 How?
👍 Why this course? Sales leaders and those moving into management roles will gain valuable skills in using analytical frameworks to enhance sales planning, foster alignment with broader company strategies, and drive value creation through informed, strategic decision-making. |
7. CourseEra: B2B and Territory Sales Strategies and Techniques
The course B2B and Territory Sales Strategies and Techniques provides a complete guide to mastering sales territory management and using technology to boost performance. It covers strategic territory mapping, consultative B2B sales techniques, and productivity tools like CRM and analytics.
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🤔 Who is this for? This course is ideal for sales professionals, managers, and aspiring leaders in B2B sales who want to improve territory management and productivity through technology. It’s especially valuable for those seeking to enhance client engagement and use CRM and analytics for strategic planning. 📖 How?
👍 Why this course? Sales professionals, managers, and aspiring leaders should take this course to gain essential skills in effectively managing sales territories, engaging clients with a consultative approach, and boosting productivity through CRM and analytics. It equips them with the strategies and tools needed to optimize territory performance, make data-driven decisions, and drive consistent sales growth. |
8. CourseEra: GenAI for Sales Development Representatives
This course GenAI for Sales Development Representatives introduces SDRs to using Generative AI for sales. Participants learn practical applications of AI to boost lead generation, customer engagement, and outreach through tools like ChatGPT, Copilot, and Claude AI, along with understanding ethical considerations and limitations.
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🤔 Who is this for? This course is ideal for SDRs, managers, and team leads who want to integrate AI into their sales processes. It’s also valuable for aspiring SDRs looking to enhance workflows, improve efficiency, and create personalized sales interactions through AI. 📖 How?
👍 Why this course? This course equips SDRs with essential AI skills to boost productivity and engagement responsibly. Participants gain foundational AI competence for sales tasks, preparing them to stay competitive and innovative in a tech-driven sales environment. |
9. HubSpot: Sales Enablement Training
HubSpot Academy's Sales Enablement Training course teaches you how to build and implement a cohesive sales enablement strategy that aligns marketing and sales efforts. You’ll learn essential skills like setting team goals, creating lead qualification frameworks, organizing effective meetings, and identifying buyer personas for targeted engagement.
The course also covers content alignment and sales enablement technology to enhance team productivity.
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🤔 Who is this for? This course is ideal for marketers and sales professionals looking to align their teams and enhance their skills in sales enablement best practices. 📖 How?
👍 Why this course? This course provides practical strategies to unify marketing and sales, helping teams work together effectively and drive better results. It offers essential frameworks for accountability, lead management, and content alignment, equipping participants to implement a sales enablement strategy that supports long-term growth and improves sales outcomes. |
Showell LMS: Your B2B Sales Training Solution
These 9 free B2B sales training programs provide a valuable way to boost your team’s skills without additional costs. Each course equips your team with essential tools for effective client engagement and achieving sales success.
To make training a lasting part of your team’s growth, sales enablement tools like Showell offer a seamless solution for managing sales content and delivering training materials.
With Showell Learning Management System (LMS), you can create courses and lessons using existing content in the app, adding quizzes to reinforce learning and track each team member’s progress. This ensures your team stays on track, driving consistent performance across the board.
Showell LMS makes improving sales effectiveness easy. To see how Showell can support consistent team performance, book a demo with us today!
Learn more about B2B Sales Training:
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