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Companies using Showell achieve up to 134% more sales

Wholesaler Sales Enablement, Simplified

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Equip your team with an intuitive tool that connects sales and marketing, ensures quick access to the right content, simplifies product showcasing, and delivers the training needed to win more deals.

wholesaler enablement platform interface

Managing Sales Content Made Simple

One platform to manage, distribute, track and analyze sales materials and get all content at your teams finger tips.

 

Wholesaler Sales Challenges Solved with Showell

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Difficulty Accessing Content
Keep all sales content—from product information to pricing—in one app, accessible from any device, even offline, so your sales team always has what they need, when they need it.
Insufficient Training
Deliver sales training and onboarding with a built-in LMS, giving your team on-demand access to learning for faster ramp-up and stronger product knowledge.
Inconsistent Brand Messaging
Ensure consistent messaging and professional brand representation in sales by equipping your team with up-to-date, on-brand content and the latest product materials.
Communication Issues
Coordinate and communicate with your sales team across regions in one app, keeping them informed about products, pricing, promotions, events, and company updates.
Lack of Data Insights
Gain deeper visibility into sales performance with analytics on how sales teams use materials and engage with buyers—helping you optimize content and drive more informed sales decisions.
Much More...
Showell’s sales enablement platform for wholesaler sales provides all the essential capabilities to empower your team, engage more deeply with buyers, and drive more sales.

Helping your sales and marketing teams succeed—that’s what we do.

Single Source of Truth to All Your Sales Content

One platform to manage, distribute, track, and analyze all sales content, fostering stronger marketing and sales collaboration for a greater revenue impact.

wholesaler sales content management

Train Top Sales Performers from Day One

Implement effective sales onboarding and training to ensure sellers are always equipped with the skills and knowledge they need to succeed from the get-go.

sales enablement training platform for wholesaler sales teams

Find, Present and Share. Sell Anytime, Anywhere.

The sales app can be customized to reflect your brand, and the app will work with all your devices–even offline!

wholesaler sales content accessibility on multiple devices

Sales Activity Analytics and Content Tracking

Measure and analyze your sales team’s activities, content usage, and buyer engagement to optimize sales strategies.

wholesaler sales activity analytics and content tracking

Connect with Other Sales and Marketing Tools

Showell fits into your existing marketing and sales tech stack and workflows. 
financial sales and marketing tech stack Showell integrations

What Our Customers Say?

gabor
Gabor J.Sr Digital Marketing Specialist, Sakura

"10X Faster Content Management" 

We use Showell to maintain our sales materials in an organized manner and ensure easy accessibility for our salespeople. In comparison to our previous system, Showell has improved our sales content management speed by 10X.

 
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Global Information Director
Scott D.Global Information Director, Sandvik

"We've Had an Increase in Sales"

We've got everything we need in Showell. We have had an increase in sales because we have better-prepared salespeople on the front line.

 

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Gianni, Product Marketing Manager
Gianni D.Product Marketing Manager, Kubota

"Showell is a Must Have" 

After three years, Showell has become our main hub of information and allowed us to overcome the big challenge of reaching our extensive dealer network. It’s a must-have for Kubota.

 

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Director of Marketing
Mark P.Director of Marketing, Star SU

"Incredible Tool, Ideal Platform"

Showell has provided the ideal platform for direct communication with my sales team, as well as a unified message across all our company's offerings to their customers and prospects. This incredible tool is the epicenter of organizing our sales and marketing material.

 

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Janika
Janika N. Marketing Manager, Stresstech

"5X Faster Than Our Previous System"

Managing content in Showell is 5X faster than managing content in our previous extranet system. With Showell, we do the same in 15 mins that took us 1 hour earlier.

 

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Digital marketing executive
Sam C.Digital Marketing Executive, Kubota

"One of the Easiest Tools I've Used" 

Showell stands out as one of the easiest and most user-friendly tools I have used (in sales and marketing). We've been positively surprised by the activity amongst our dealers and sales teams as they can sometimes be hesitant to embrace new tools.

 

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All-in-One Platform for Wholesaler Sales Enablement

sales content management for wholesales sales
Sales Content Management
One sales app to manage, distribute, track, and analyze all your sales collateral.
content discovery in wholesaler sales
Content Discovery
Notify users of updated content and let AI-recommendations help them find the right content with ease.
content personalization in wholesaler sales
Content Personalization
Put together professional-looking and personalized presentations in a few minutes.
sales presentations in wholesales
Sales Presentations
Turn boring sales presentations into engaging, interactive experiences that communicate value. 
sales content sharing in wholesales
Content Sharing
Share files of any type or size in a branded Digital Sales Room, with buyer engagement tracking included.
Sales activities and content analytics in wholesales
Analytics
Measure and analyze your team's activities, buyer engagement, and content impact to drive actions that generate revenue.  
sales training and onboarding in wholesales
Training & Onboarding
Equip your customer-facing teams with the skills and knowledge they need to excel, supported by the Showell LMS.
Showell’s ready-made integrations for wholesaler sales enablement
Ready-Made Integrations
Seamlessly integrate Showell with your CRM, cloud storage, DAM, and ERP to streamline workflows and boost efficiency.

Enterprise-Level Security

ISO 27001 certified sales enablement tool for wholesaler companies
ISO 27001
We uphold the highest security standards as an ISO 27001 certified company.
GDPR & CCPA compliant sales enablement platform for wholesaler companies
GDPR & CCPA
We are fully compliant with both GDPR (EU) and CCPA (California Privacy Act).
Secured MFA & SSO login for wholesaler companies
MFA & SSO
Secure your accounts with multi-factor authentication and simplify access with single sign-on.
Keep content control with sales enablement platform for wholesaler sales
Content Control
You can accurately control who can access, present, share and download content.

Is Showell What Your Business Needs?

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Choosing the right sales enablement solution for wholesales can feel overwhelming. It’s not just about features; it’s about finding a solution that truly fits your needs, is easy to use, and delivers measurable value. We’re here to provide the insights and support you need to make the best decision for your business.

Frequently Asked Questions

Here we’ve gathered some commonly asked questions from wholesale companies, but we would be delighted to schedule a call for more detailed answers.

Why Showell is the best wholesaler sales enablement solution?

Wholesale sales teams face unique challenges, from managing large product catalogs and fluctuating pricing to coordinating with distributors and ensuring brand consistency across multiple channels. Without a the right sales enablement solution, reps waste time searching for the latest materials, risk using outdated pricing, and struggle to provide an engaging buying experience. Showell ensures instant access to up-to-date product information, and equips your sales team and distribution partners with the tools they need to sell more efficiently.

Easy to use, practical, and designed for real sales teams

Wholesale sales professionals need a tool that works in real-world selling situations—whether meeting with buyers, attending trade shows, or working remotely. Showell ensures that product catalogs, pricing updates, and marketing materials are always within reach, even without an internet connection. Its user-friendly interface allows sales reps and distributors to find and share the right content quickly, making it an effortless part of their daily workflow.

Transparent pricing and try-before-you-buy approach

Unlike many sales enablement tools that lock you into complex pricing structures, we believe in full transparency. You get a clear, straightforward pricing with no hidden costs. Plus, you can try it before you commit, ensuring that it meets your needs without risk.

Designed to Fit Wholesale Sales Workflows

Showell helps wholesale sales teams manage extensive product lines, update pricing instantly, and distribute accurate materials across multiple sales channels. With always-accessible content, sales teams can confidently provide customers with the latest product details, pricing tiers, and promotions—improving sales conversations and increasing order value.

Built to work with your sales and marketing tools

Showell complements your current tech stack by integrating with CRMs, DAMs, PIMs, and other business tools.

Proven to Drive Sales Success

Showell helps sales teams cut down time spent searching for materials, ensures easy access to sales content, and improves buyer interactions. Companies using Showell have seen faster sales cycles, better engagement with prospects, and an increase in sales.

How does Showell pay for itself?

Showell typically pays for itself through multiple ROI streams:

Immediate Time Savings

  • 25% more selling Time: Sales reps recover up to 440 hours annually (over 8 hours per week) that were previously lost searching for and preparing content, allowing for more customer conversations.

  • 5-10X faster processes: Our customers report 5-10X faster processes, transforming content management efficiency.

Revenue Acceleration

  • 43% of customers report direct sales increases from better-equipped salespeople
  • Sales cycles shortened by up to 34% through more effective buyer engagement
  • Convert your 80/20 sales problem: Help your middle-performing 60% of reps achieve results closer to your top 20% performers

Marketing Resource Optimization

  • Eliminate 30% wasted content creation by understanding what materials actually drive sales
  • 67% of customers report improved buyer experience leading to higher conversion rates and larger deals

Brand Value Protection

  • 78% of our customers report stronger brand control, preventing costly messaging mistakes and compliance issues
  • 88% of our customers achieve unified sales and marketing messaging, eliminating confusion that delays purchase decisions

Talent Development Returns

  • Reduce new hire ramp time by through structured content access and training
  • Improve retention of training material beyond the typical 87% loss after 90 days
Why Showell is better than our digital asset management (DAM) or cloud storage system?

First, even though Showell has many DAM functionalities, it is not a substitute product for DAM. It's not a matter of one being "better" than the other; instead, they serve different purposes and can complement each other.

Showell is designed to support the team alignment and sales process by providing relevant, up-to-date information, content, and sales tools to sellers. Showell provides a centralized repository of sales-ready materials, role or team-based delivery, flexibility to sellers' tailor presentations while maintaining brand uniformity, analytics, and digital sales rooms for buyer engagement. 

On the other hand, digital asset management (DAM) systems focus on organizing, storing, and retrieving digital files such as images, videos, and documents. 

Typically with our customers, DAM is integrated into Showell, and this way, both platforms go side-by-side. However, it's worth highlighting that you can get started with Showell without needing a separate DAM solution.

Secondly, cloud file storages are just a storage solution for files in the cloud without any of the extensive sales enablement features and functionalities.

How does Showell address the needs of international teams with different languages? For businesses with international teams and diverse languages, Showell is a perfect fit. It provides a user interface in 10 languages, so your team can navigate the platform comfortably.  Additionally, with multi-account support and group-based content access controls, you can manage your sales content globally while ensuring the right information reaches the right people in their preferred language.. 
 
Moreover, Showell's comprehensive analytics provide valuable insights into sales performance across different regions, making it easy to monitor and optimize dealers' sales efforts by example. 

With its flexible customization and robust multi-language support, Showell is ideally suited for businesses operating in a global, multi-lingual environment.
How quickly can I get started using Showell? You can start using Showell right away! Most users grasp the basic functions within 30 minutes, and sales teams can confidently navigate the platform on day one.

For the best results, we recommend setting aside time to define your content structure and implementation plan before rolling it out to your entire team. Depending on your team size, the full setup and onboarding typically take 2-6 weeks, ensuring seamless adoption.

Our customer success team will guide you through the process, providing best practices and hands-on support to help you get the most out of Showell.

Sales Enablement Insights

Discover actionable sales enablement tips and insights to accelerate your sales performance.

"Showell is A Game Changer"

"I'd recommend Showell to anyone who has a sales team and wants to be able to send out materials in a professional format and wants to give autonomy to the salespeople in a controlled manner."

Hakeem
Hakeem A.Global Category Director, Vernacare