Sales enablement is not just another sales or marketing tool. It is a decision to turn your whole organization towards the customer. According to recent studies, companies that implement sales enablement are, on average, 15% more profitable. The difference is significant and by itself justifies implementing a good sales enablement tool.
With sales enablement, the core in everything you do is the customer experience. You need to have a common vision for sales, marketing, and customer service teams. They all should work together towards customer success.
With sales enablement, you'll turn your entire organization towards the customer. It is a company-wide way of working to improve a company's success by delivering an excellent customer experience.
Get this handbook and learn how your company could succeed with sales enablement.