Increase Your Sales Reps' Content Use Rate.

The Problem

Your sales collateral is the first visual element in the buying process that your prospects use to gauge the value of your product. It's crucial that it represents the right messaging, on-point value statements, and ultimately, your brand.

So when your sales reps fail to use the content you provide or resort to using improvised content, this can jeopardize deals resulting to inconsistent sales performance.

And the contributing factors as to why your sales rep fail to use your content are not as complicated as you think.

The Solution

This toolkit can help you better understand why your sales team might not be using your content to its full potential.

• Part 1: Diagnosing the Problem - this part outlines 7 of the most common barriers your sales reps face when it comes to using content
• Part 2: The Fix - useful insights on how to ensure your sales representatives use your content
  
• Part 3: Future-Proofing The Way You Sell - eliminate the recurring issues that prevent your sales reps from using your content by tracking content performance and using Digital Sales Rooms