BSH Home Appliances, a leading appliance manufacturer, sells appliances for brands Bosch, Siemens, Neff, and Gaggenau. BSH has been utilizing Showell as a content management tool for several years, with 80 salespeople using content from Showell in the field for customer meetings. The platform has played a vital role in simplifying content delivery, boosting sales team confidence, and enhancing interdepartmental cooperation.
See Lina Uhlen, Head of Learning at BSH Home Appliances, explain how they use Showell and how it has made a huge impact on their sales and marketing performance:
The Problem
When launching new products, BSH creates inspiring presentations to train and onboard sales teams, preparing them to make an impact on customers. The problem was that sales reps created their own presentations due to the lack of a robust and unified content management system. Having to align these presentations and not knowing when everything would be ready was extremely time-consuming, causing unnecessary bottlenecks. Consequently, BSH had no unified message from the local to Nordic levels.
Scattered Sales Materials
Lina expressed that she constantly received questions like "Where can I find the latest content for a customer visit?", "What about campaigns? "Did I receive the info through email, intranet, or on SharePoint?". This back and forth took a lot of time for the sales team and their marketing counterpart who would then have to retrace where this information was sent or stored.
Lacking One United "Song"
"Almost every sales rep did their own presentation. That meant that we didn't have one song. Everyone created their own content and that took a lot of time."
- Lina Uhlén, Head of Nordic Training MDA, BSH Home Appliances
As a result of scattered sales content and salespeople creating their own presentations, control over the brand and messaging was lost. There was no united messaging from the local to Nordic level. BSH did not have one solution to deliver the right content to the right people. This hindered them from delivering the inspiration and training their sales team needed.
The Solution and Benefits
Showell now serves as a central information hub for BSH Home Appliances, providing easy access to all relevant content for the company's 80 users, mainly from the sales teams.
This change has saved significant time, especially for the sales team allowing them to focus on selling rather than searching for the right information.
Less Stress, More Confidence
The company has noticed a positive impact on sales team satisfaction. The platform has given sales representatives increased confidence and stress relief, knowing that they have access to the latest content when meeting with customers.
Central "Hub" for Important Materials
Showell as a sales content management solution is now BSH's central information “hub” for all relevant content. Over time, BSH Home Appliances has continued to develop the content and content structures within Showell, tailoring it to their needs.
"Now we have created a feedback loop, and we are able to understand if our sales fully understand the message, and their reasoning as to why they use or don't use particular types of content."
- Lina Uhlén, Head of Nordic Training MDA, BSH Home Appliances
Sales and Marketing Alignment
Showell has improved cooperation between marketing and sales teams by creating a reliable, streamlined content delivery process. The platform encourages feedback from users, which fosters a more collaborative relationship between departments.
Onboarding and Implementation
Showell's onboarding process was smooth and well received by the Kitchen Sales team, the first team Showell was launched to at BSH. The platform was easy to grasp, and the team appreciated the intuitive nature of the app. Over time, BSH Home Appliances has continued to develop the content and folder structures within Showell, tailoring it to their needs.
Showell quickly became the gold standard for the company, setting the benchmark for any future internal tool or solution.
Showell has allowed BSH Home Appliances to monitor content usage through analytics, enabling them to quickly adapt their onboarding process for sales teams. This insight helps the company understand which content works best and ensures that their teams effectively utilize the platform.
The Showell Standard
Initially, BSH Home Appliances aimed to find an internal solution to its content management challenges. However, Showell quickly became the gold standard for the company, setting the benchmark for any future internal tool or solution.
By offering a streamlined and efficient solution, the platform has saved valuable time for sales teams, boosted their confidence, and fostered better cooperation between departments.
Showell is a powerful tool for streamlining messaging and content delivery. It provides a clear, intuitive structure, backed by analytics that help users track ROI and make improvements. With Showell, sales teams can focus on their customers while other departments concentrate on providing and maintaining quality content.
Showell has had a transformative impact on BSH Home Appliances' content management processes. By offering a streamlined and efficient solution, the platform has saved valuable time for sales teams, boosted their confidence, and fostered better cooperation between departments. Showell is a critical component in helping BSH Home Appliances deliver consistent messaging and maintain a competitive edge in the market.
About Showell
Showell is a sales enablement software that simplifies your sales process by providing easy access to necessary content. It eliminates unnecessary hurdles and allows sellers to focus on selling. Using the Showell app for desktop, tablet, and mobile devices, Showell keeps sales collateral accessible even offline. In places without reliable internet connections, this is crucial for meetings.
Further, Showell provides control over the content that sales teams use, ensuring that only approved content is used and that branding and messaging are consistent.
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