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Software for People

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We’re on a mission to change how teams worldwide engage and win customers with Sales Enablement software built for people. Exceptional customer experience is our top priority.
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People First

Our mission is to help salespeople exceed buyer expectations with an intuitive, fast, and enjoyable sales enablement tool. We care deeply about our customers, employees, and partners. This shows in our product’s simplicity, our exceptional customer service, and a workplace built on trust, respect, and meaningful benefits.

The Best Experience

Exceptional customer experience isn’t just a goal; it’s at the heart of everything we do. From the first interaction to ongoing support, we deliver value at every stage of the journey. Our approach is simple: open communication, a dedicated customer success manager, fast response times, and meaningful face-to-face time whenever possible. We’re here to ensure your experience is nothing short of the best.

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Your Sales Enablement Partner

Sales has changed tremendously over the last decade, yet the importance of meetings in complex B2B sales remains high. To succeed, sales teams need the right tools to streamline preparation, deliver engaging presentations, and share content seamlessly. That’s where sales enablement comes in: empowering salespeople with easy access to the right content, insights, and support they need to build trust, connect with buyers, and close deals faster.

Our Values

Showell is home to passionate, talented, and diverse individuals. We proudly call ourselves Showellians, committed to delivering exceptional service to our customers every day – and always with a smile. Our core values are respect, ambition, and teamwork. We respect our customers, competitors, partners, and each other. We know that success comes from working together as a team. At the same time, we are ambitious, striving to build the best product in the world. For us, customer satisfaction is the ultimate priority.

Showell salespeople

Imagine All Sellers Meeting Sales Quotas

"20% of sellers typically generate 80% of sales. Imagine what could be achieved if all sellers were enabled to reach their sales quota. That's the reason to invest in sales enablement."

Sami
Sami SuniCEO & Founder, Showell

The Story of Showell

Showell was founded in 2012 by two brothers, Sami and Juha Suni when they both worked in the same web development agency. The idea of Showell was born after a meeting, where the client asked how could they get sales and marketing collateral into the hands of their salespeople. Showell is a simple cure to problem that many b2b sales companies are struggling with. Today Showell is used by tens of thousands of sellers, and it's one of the leading sales enablement platforms with offices in Europe and US.  

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"This change has saved significant time, especially for the sales team allowing them to focus on selling rather than searching for the right information."

Lina Uhlén
Head of Nordic Training MDA, BSH Home Appliances

Read Customer Success Story
How BSH benefits from Showell's Sales Enablement Software

Learn More About Showell's Benefits

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Discover how our easy-to-use sales enablement tool helps you close larger deals and accelerate revenue growth.